Oct 10 2007
Cherokee Investments - Sustainability In Practice
In our warming world, sustainability is only becoming more important. On Sunday, 70 cities recorded record high temperatures with Chicago recording it’s 22nd day at or above its average high. With every widely publicized manifestation of global warming, the demand for sustainable products and services grows. Investing in the remediation and development of brownfields is a tested business model and Cherokee Investment Partners professes, “Our goal is to make our investors, partners, customers and employees proud to associate with Cherokee.”
The fact is, Cherokees Investors aren’t altruists, and they say as much with their reference to their “fiduciary responsibility” available in the link above. What Cherokee represents to me is viability. For many, a sustainable business model is an elusive and often prohibitive concept. Sustainability doesn’t have to be. To the Wall Street Journal it’s becoming clear that Green Business is big business.
Cherokee’s approach is redeeming to anyone who believes that sustainability isn’t just a hippie’s dream, it can also be a Yuppie’s
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